9th Annual Detroit Fall Beer Festival - 2017
Eastern Market, Detroit
Friday, October 27, 2017 - 5pm to 9pm; tickets $40 in advance, $45 at gate (if available)
Saturday, Oct. 28, 2017 - 1pm to 6pm; tickets $45 in advance
Tickets for the 2017 Detroit Fall Beer Festival will be available for purchase online beginning Thursday August 3 @ 10am. Any remaining tickets will sold at the gate on the day of the event - but this festival is expected to sell out, so we encourage you to buy tickets in advance.
There will be a Ticket Pre-Sale for Enthusiast members from 12 am on Tuesday, Aug. 1 until 11:59pm on Wednesday Aug. 2. To participate, Enthusiasts must have a membership valid as of July 1. There will be a limit of 1 pre-sale ticket purchase allowed per Enthusiast.
Enthusiast Pre-Sale Details:
To participate in the pre-sale, Enthusiast membership must be valid as of 11:59pm on July 1st AND have a current, unique email address on file with us. Enthusiasts can update their contact information by sending a request to our membership manager.
Each Enthusiast member will be entitled to buy ONE pre-sale ticket per festival session (i.e. one Friday ticket and one Saturday ticket).
Prior to the pre-sale event, Enthusiasts will receive a pre-sale invitation with a link to buy their pre-sale tickets. Each link is unique and is only good for one completed transaction - so please do not share your Enthusiast pre-sale invitation email with anyone. For technical reasons, we cannot send multiple pre-sale invitations to the same email address, so if you are an Enthusiast member sharing an email address with someone else, you will need to set up a unique email address for yourself if you'd like to participate in the pre-sale.
About the Event:
Join the Michigan Brewers Guild at Eastern Market in October for one of the largest all-Michigan beer tastings around. Attendees can enjoy some incredible food from Detroit area restaurants (available for purchase) and listen to a talented line-up of local musicians while sipping any of more than 700 craft beers from over 80 Michigan breweries.
Michigan Brewers Guild Enthusiast members are invited to enter the festival one hour prior to general admission each day. You must present a valid membership card to enter early. Memberships can be purchased online from our web store.
The Michigan Brewers Guild utilizes drink tokens and specially marked cups to assure that we comply with Michigan Liquor Control Commission regulations. Festival attendees are expected to willingly provide a token for each and every sample of beer received. We appreciate your cooperation.
15 drink tokens are included with admission and each drink token is redeemable for a 3 oz. sample of beer. Additional tokens will be available inside the festival for 50 cents.
Download the Mobile App
Below are several links for our mobile app for the event. Click below to download the app (or you can scan the QR code), check
the top rated and most popular beers as well!
Q: Is parking available at the event?
A: There are parking lots, as well as limited street parking, in and around Eastern Market.
Q: Are there hotels offering packages?
A: Yes. Visit Detroit has a list of hotels in the area, and some of them offer packages during the festival weekend. Find details here: http://visitdetroit.com/
Q: Are there any shuttle options available?
A: Yes. Please check with your respective hotel on the availability of shuttle service. Taxi service, as well as Uber, are also options in Detroit.
Q: What is the refund policy?
A: Tickets are non-refundable. The festival will occur rain or shine.
Q: I can no longer attend the event. Can I sell my ticket to someone else, or give it to a friend?
A: Yes, tickets are transferrable and you may sell your ticket to someone else for face value plus whatever service fee was charged by Eventbrite, or less. You may also give your tickets away if you like. There is nothing special you need to do to transfer tickets to another person. Michigan Brewers Guild does not permit scalping of tickets, which is illegal. We reserve the right to invalidate any tickets known to have been scalped. Each bar code will only scan one time.
Q: Do I have to bring my printed ticket to the event?
A: You must bring a ticket with a valid QR or bard code with you to be scanned to allow you entry to the festival. This ticket can either be printed or can be the electronic version accessible on your smartphone or wireless device.
Q: What is considered scalping, and why is it so bad?
A: Selling tickets for more than face value (plus whatever service fee was charged by Eventbrite) is considered scalping and is against the law. The Michigan Brewers Guild reserves the right to invalidate any tickets discovered to have been scalped. For this reason and others, we strongly encourage you NOT to buy second-hand tickets for which the seller is asking more than face value plus the Eventbrite fee.
Q: I couldn't get a ticket before they sold out and now I want to buy one online. Is that okay?
A: We strongly discourage you from buying a secondhand ticket online from anyone asking higher than face value, or from anyone you don't know and trust. Understand that tickets are emailed to purchasers as PDF files, and there's nothing stopping an unscrupulous individual from selling the same single ticket to many people - but each ticket code will only scan once at the gate. If someone sells you a bad ticket and it does not scan at the gate, you will not be let into the event. The Guild is not responsible for tickets purchased secondhand.
Q: Are there ID requirements or an age limit to enter the event?
A: All festival attendees must be 21 or older to enter, even if they are designated drivers and are not drinking. A valid government ID (driver's license, passport, etc.) is required for festival entry, with NO exceptions.
Q: If I enter on a DD ticket and change my mind, can I drink at the festival?
A: No, anyone entering the festival on a Designated Driver ticket will not be served beer or permitted to drink beer at the event. Any marked Designated Driver found to be drinking beer will be immediately ejected from the event. If you want to drink any beer at the festival, you should plan on buying a full-price drinking ticket.
Q: Can I bring my 18-year-old son/daughter with me as a Designated Driver?
A: No, all guests entering the festival must be 21 or older with a valid photo ID, even if they are entering on a non-drinking DD ticket.
Q: Can I bring my baby / young child with me into the event?
A: Children and infants are not permitted under any circumstances, for their own safety and the safety of our guests. Thank you for understanding that these festivals are adult-only events.
Q: Can I leave the festival and come back in later?
A: Yes – guest’s hands will be stamped for re-entry.
Q: Where do I pick up my tokens, cup and festival program?
A: You can pick up these items upon entering the festival.
Q: Why do I need to use tokens if I already paid for a ticket?
A: The Michigan Brewers Guild utilizes drink tokens and specially marked cups to assure that we comply with Michigan Liquor Control Commission regulation and have a controlled means of serving beer. All festivals attendees are expected to willingly provide a token for each and every sample of beer received. Thank you for your cooperation which keeps us in compliance with state law.
Q: Do you have any soft drinks or other non-alcoholic refreshments available for Designated Drivers?
A: There will be orange coolers of water placed throughout the festival for all guests to drink - however, there will not be n/a beverages specifically set aside for DDs. There will be soft drinks and other n/a refreshments for sale at the Concessions area, but guests are also welcome to bring non-alcoholic beverages with them into the event. We encourage you take the comfort of your Designated Driver into consideration when planning for the festival and bring them something extra to drink at the event.
Q: Is there food available at the festival?
A: Yes. We have a handful of food vendors with beer-friendly menu items for purchase. There are also tables and chairs set up around the festival site for you to sit down to enjoy your meal.
Q: What items am I allowed to bring into the festival with me?
A: Guests may bring food and non-alcoholic beverages with them into the event provided that nothing is in a glass container. Backpacks, hydration packs, coolers, folding camp chairs, small 10x10 maximum sized tents, picnic blankets and umbrellas are allowed. The following items are not permitted on festival grounds: outside alcohol, glass containers, children, animals*, bicycles, skateboards, rollerskates/rollerblades, strollers or motorized vehicles.
*With the exception of licensed service dogs as required by the state of Michigan: http://www.michigan.gov/documents/mdcr/FAQs-12-27-16_546656_7.pdf
Q: What are the restroom facilities like at the festival?
A: We have dozens of outdoor port-o-johns set up at the festival, no inside bathrooms are available.
Q: Are there ATMs inside the festival for me to get cash for food, swag and additional tokens?
A: No. There are no ATMs inside the festival, so we encourage you to bring cash with you – especially for the food vendors. The merchandise tent does accept credit cards for swag and additional tokens.
If you are qualified member of the media and would like to request special access to the Detroit Fall Beer Festival, you can download the form below. If granted, you will be eligible for two (2) passes for EITHER Friday OR Saturday and can get in to the event one (1) hour prior to the general public. Submission of the form does not guarantee access as a set of criteria must be met (including an active website and minimum numbers on social media). Media will be notified in advance if credentials will be provided. For more information, including coordination of pre-festival interviews or request images, please contact Guild Publicist Dianna Stampfler at email@example.com or download the Media Credentials document below.