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Download the 2016 UP Festival Poster8th Annual U.P. Fall Beer Festival - 2016

Mattson Lower Harbor Park, Marquette

Saturday, September 10, 2016 - 1pm to 6pm

Tickets on sale Thursday, June 23 @10am - with Enthusiast member pre-sale Tuesday & Wednesday, June 21 & 22. Tickets cost $40 in advance or $45 at the gate, if available - but the festival is  expected to sell out in advance - so please plan ahead and buy your ticket online!

The U.P. Fall Beer Festival takes place overlooking Lake Superior in scenic Mattson Lower Harbor Park, downtown Marquette. Attendees can choose from over 600 locally crafted beers from more than 80 Michigan breweries. To check out the complete Beer List in advance, download our app in iTunes App store or Google Play.

Festival guests can also enjoy a wide array of tasty food from area restaurants (available for purchase), and listen to a talented line-up of musicians while they sip their beer.

2016 U.P. Fall Beer Festival Program DownloadBrochure

You can download the 2016 U.P. Fall Beer Festival brochure in PDF format.

Mobile App Information

You can download the mobile app for the event, as well as check out a live-update of Top Rated and Most Popular beers. We also have a QR Code you can scan to get the app on your phone.

The following outlets have tickets (limited quantity) in Marquette:

Tickets are non-refundable. Festival will occur rain or shine.

VIP Admission:

Michigan Brewers Guild Enthusiast members are eligible for VIP Admission, which includes use of the VIP fast line as well as early entry one hour prior to general admission each day. You must present a valid membership card for VIP Admission as an Enthusiast. Memberships can be purchased online from our web store.

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Ticket Sales:

Guests can BUY TICKETS through our Eventbrite pageon Thursday, June 23 at 10am. There will be a 48 hour ticket pre-sale for Enthusiast members beginning at 12am on Tuesday, June 21 and going through 11:59pm on Wednesday, June 22.

Note that the ticket sales page will be set to "private" during the pre-sale (visible only to Enthusiast members with an email invitation), but will be made public shortly before tickets go on sale 6/23.

Enthusiast Pre-Sale Details:

To participate in the pre-sale, Enthusiast membership must be valid as of ONE MONTH PRIOR to the pre-sale (valid by May 21) AND have a current, unique email address on file with us. Enthusiasts can update their contact information by sending a request to our membership manager.

Each Enthusiast member will be entitled to buy ONE pre-sale ticket per festival session (i.e. one Friday ticket and one Saturday ticket).

Prior to the pre-sale event, Enthusiasts will receive a pre-sale invitation with a link to buy their pre-sale tickets. Each link is unique and is only good for one completed transaction - so please do not share your Enthusiast pre-sale invitation email with anyone. For technical reasons, we cannot send multiple pre-sale invitations to the same email address, so if you are an Enthusiast member sharing an email address with someone else, you will need to set up a unique email address for yourself if you'd like to participate in the pre-sale.

Early Admission:

Michigan Brewers Guild Enthusiast members are invited to enter the festival one hour prior to general admission. You must present a valid membership card to enter early. Memberships can be purchased online from our web store.

Token Policy:

The Michigan Brewers Guild utilizes drink tokens and specially marked cups to assure that we comply with Michigan Liquor Control Commission regulations. Festival attendees are expected to willingly provide a token for each and every sample of beer received. We appreciate your cooperation.

15 drink tokens are included with admission and each drink token is redeemable for a 3 oz. sample of beer (note: a limited number of specialty beers may require multiple tokens). Additional tokens will be available inside the festival for 50 cents.


If you are qualified member of the media and would like to request special access to the UP Fall Beer Festival, you can download the form below. If granted, you will be eligible for two (2) passes and can get in to the event one (1) hour prior to the general public. Submission of the form does not guarantee access as a set of criteria must be met (including an active website and minimum numbers on social media). Media will be notified in advance if credentials will be provided. For more information, including coordination of pre-festival interviews or request images, please contact Guild Publicist Dianna Stampfler at

2016 U.P. Fall Beer Festival Media Credentials Request Form 2016 U.P. Fall Beer Festival Media Credentials Request Form (117 KB)

Event Posters

2016 UP Fall Festival Poster 16x20 2016 UP Fall Festival Poster 16x20 (10497 KB)

2016 UP Fall Festival Poster 8.5x11 2016 UP Fall Festival Poster 8.5x11 (5306 KB)

Our mailing address: Michigan Brewers Guild • 225 W Washtenaw, Suite C • Lansing, MI 48933

Proud Supporters