12th Annual Detroit Fall Beer Festival - 2021
Saturday, October 23rd. General Admission is 1-6pm, with the gates opening at Noon for a VIP hour for Enthusiast Members. Tickets are $50 per person in advance, plus service fees, and $60 the day of or at the gate (if available).
The Michigan Brewers Guild's Detroit Fall Beer Festival at Eastern Market in October is one of the largest all-Michigan beer tastings around. Attendees can enjoy some incredible food from Detroit area restaurants (available for purchase) and listen to a talented line-up of local musicians while sipping craft beers from Michigan breweries.
The Motor City has a long-standing brewing history and in recent years it has been revitalized thanks to a growing interest in the craft beer movement. Established in 1891, the current Eastern Market is one of the nation’s oldest farm markets and the area is rife with brewing history. In its heyday, there were more than 40 breweries in the Detroit area and malt silos still stand as a testament to the rich brewing history – making it the perfect backdrop for the Detroit Fall Beer Festival. View photos of the Detroit Fall Beer Festival here!
Michigan Brewers Guild Enthusiast members are invited to enter the festival one hour prior to general admission each day. You must present a valid membership card to enter early. Memberships can be purchased online from our web store.
The Michigan Brewers Guild utilizes drink tokens and specially marked cups to assure that we comply with Michigan Liquor Control Commission regulations. Festival attendees are expected to willingly provide a token for each and every sample of beer received. We appreciate your cooperation.
15 drink tokens are included with admission and each drink token is redeemable for a 3 oz. sample of beer. Certain specialty beers may require two or more tokens (on account of MLCC regulations prohibiting the selling of alcohol below cost). Additional tokens will be available inside the festival for 50 cents.
A: There are parking lots, as well as limited street parking, in and around Eastern Market.
A: We have not yet been made aware of any hotel deals that will be available to festival guests, but will post to our website closer to the event.
A: Please check with your respective hotel on the availability of shuttle service. Taxi service, as well as Uber, are also options in Detroit.
A: Right here, scan this QR Code with your mobile device to have a list handy and searchable.
A: Yes here
A: Tickets are non-refundable, per event industry standards such as concerts and sporting events. The festival will occur rain or shine. If you cannot attend for any reason, you may sell or transfer your ticket to someone else, but we do not issue refunds or credits for future events.
I tested positive for COVID-19. Can I get a refund?
If you test positive for COVID-19 the week of the festival, please send a copy of your positive test result along with you name, email and order number to email@example.com NO LATER than Sunday, Saturday, October 23rd, and we will process a refund for your ticket.
A: Yes, tickets are transferrable and you may sell your ticket to someone else for face value plus whatever service fee was charged by Eventbrite, or less. You may also give your tickets away if you like. There is nothing special you need to do to transfer tickets to another person. Michigan Brewers Guild does not permit scalping of tickets, which is illegal. We reserve the right to invalidate any tickets known to have been scalped. Each bar code will only scan one time.
A: You must bring a ticket with a valid QR or bard code with you to be scanned to allow you entry to the festival. This ticket can either be printed or can be the electronic version accessible on your smartphone or wireless device.
A: Selling tickets for more than face value (plus whatever service fee was charged by Eventbrite) is considered scalping and is against the law. The Michigan Brewers Guild reserves the right to invalidate any tickets discovered to have been scalped. For this reason and others, we strongly encourage you NOT to buy second-hand tickets for which the seller is asking more than face value plus the Eventbrite fee.
A: We strongly discourage you from buying a secondhand ticket online from anyone asking higher than face value, or from anyone you don't know and trust. Understand that tickets are emailed to purchasers as PDF files, and there's nothing stopping an unscrupulous individual from selling the same single ticket to many people - but each ticket code will only scan once at the gate. If someone sells you a bad ticket and it does not scan at the gate, you will not be let into the event. The Guild is not responsible for tickets purchased secondhand.
A: All festival attendees must be 21 or older to enter, even if they are designated drivers and are not drinking. A valid government ID (driver's license, passport, etc.) is required for festival entry, with NO exceptions.
A: Yes - if your group is bringing a non-drinking Designated Driver, your driver will be able to buy a DD ticket for $10. This is a non-drinking ticket and your driver will not be allowed to drink any beer at the event. If a person entering on a DD ticket is found to be drinking at the event, they will be ejected from the festival without a refund. Despite being a non-drinking ticket, your Designated Driver must be 21 years or older to enter the event, and must have valid ID. Once full-price tickets sell out online, DD tickets will no longer be available for purchase online; however, a limited number of DD tickets will still be available for purchase at Will Call at the event, provided that your DD can demonstrate that they are a legitimate Designated Driver accompanying one or more full price ticket-holding guests.
A: No, anyone entering the festival on a Designated Driver ticket will not be served beer or permitted to drink beer at the event. Any marked Designated Driver found to be drinking beer will be immediately ejected from the event. If you want to drink any beer at the festival, you should plan on buying a full-price drinking ticket.
A: No, all guests entering the festival must be 21 or older with a valid photo ID, even if they are entering on a non-drinking DD ticket.
A: Children and infants are not permitted under any circumstances, for their own safety and the safety of our guests. Thank you for understanding that these festivals are adult-only events.
A: Yes – guest’s hands will be stamped for re-entry.
A: You can pick up these items upon entering the festival.
A: The Michigan Brewers Guild utilizes drink tokens and specially marked cups to assure that we comply with Michigan Liquor Control Commission regulation and have a controlled means of serving beer. All festivals attendees are expected to willingly provide a token for each and every sample of beer received. Thank you for your cooperation which keeps us in compliance with state law.
A: There will be orange coolers of water placed throughout the festival for all guests to drink - however, there will not be n/a beverages specifically set aside for DDs. There will be soft drinks and other n/a refreshments for sale at the Concessions area, but guests are also welcome to bring non-alcoholic beverages with them into the event. We encourage you take the comfort of your Designated Driver into consideration when planning for the festival and bring them something extra to drink at the event.
A: Yes. We have a handful of food vendors with beer-friendly menu items for purchase. There are also tables and chairs set up around the festival site for you to sit down to enjoy your meal.
A: Guests may bring food and non-alcoholic beverages with them into the event provided that nothing is in a glass container. Backpacks, hydration packs, coolers, folding camp chairs, small 10x10 maximum sized tents, picnic blankets and umbrellas are allowed. The following items are not permitted on festival grounds: outside alcohol, glass containers, grills, portable heaters, children, animals*, bicycles, skateboards, rollerskates/rollerblades, strollers or motorized vehicles.
*With the exception of licensed service dogs as required by the state of Michigan: http://www.michigan.gov/documents/mdcr/FAQs-12-27-16_546656_7.pdf
A: We have dozens of outdoor port-o-johns set up at the festival, no inside bathrooms are available.
A: No. There are no ATMs inside the festival, so we encourage you to bring cash with you – especially for the food vendors. The merchandise tent does accept credit cards for swag and additional tokens.
A. No. The Michigan Brewers Guild festivals are limited to our member breweries so no outside vendors (profit or not-for-profit) are allowed. Nor do we allow the handing out of any literature, promotional material, swag or other items by the general public or businesses other than our participating members.
A. The Michigan Brewers Guild works with its own member breweries that offer food trucks and/or catering options to provide food for our attendees. We do not contract with other independent companies for this service.
If you are qualified member of the media and would like to request special access to the Detroit Fall Beer Festival, you can download the form below. If granted, you will be eligible for two (2) passes for Saturday and can get in to the event one (1) hour prior to the general public. Submission of the form does not guarantee access as a set of criteria must be met (including an active website and minimum numbers on social media). Media will be notified in advance if credentials will be provided. For more information, including coordination of pre-festival interviews or request images, please contact Guild Publicist Dianna Stampfler at firstname.lastname@example.org or download the Media Credentials document below.
Media Credentials Request Form - 2021 Detroit Fall Beer Festival
$50 per person in advance ($60 day of, if available)
Presale (Enthusiast Members Only):
10am on Tuesday, August 3
General Public Sales Start:
10am on Thursday, August 5
Register your band to be considered for a musical spot at one of our upcoming festivals.
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