False False

Attend a Beer Festival

2026 Michigan's Great Beer State Conference & Trade Show

Presented by Michigan Brewers Guild,
Michigan State University Extension and
Master Brewers Association of the Americas - District Michigan

January 14-16, 2026
Kalamazoo Radisson Plaza Hotel

This event is for those 21+. ID required.

REGISTRATION DETAILS:

  • Member Price: $345 + fees full conference, until 11:59pm on 1/3/2025.
    (Late Registration Rate: $395 + fees).
    Registration ​Includes:
    • Access to Trade Show (Wed.)
    • Sensory Evaluation Workshop (Wed.)
    • All conference sessions (Thurs. & Fri.)
    • Great Beer State reception dinner (Thurs.)
    • All other Conference meals (note: some meals on own, check schedule for details)
       
  • 1 Discounted ($150 + fees) BREWERY Member Registration: Brewery Members receive one discounted conference registration as a benefit of MBG membership. To use this benefit, simply register for the "Discounted Member Registration" type by Jan 3. Discounted registration includes all features outlined above.
     
  • Non-Member Price: $395 + fees full conference, until 11:59pm on 1/3/2025. (Late Registration Rate: $445 + fees). Includes all features outlined above.
     
  • Group Discount: A 10% discount is available for 5 or more full paid member conference registrations. Enter the discount code group25 at check-out.
     
  • Wednesday Only: $150 + fees until 11:59pm on 1/3/2025.
    (Late Registration Rate: $175 + fees)
    Registration Includes: 
    • Access to three mini sessions
    • Access to Trade Show
    • Sensory Evaluation Workshop 
       
  • Trade Show Only: $105 + fees until 11:59pm on 1/3/2025.
    (Late Registration Rate: $130 + fees)
    • Includes access to the Trade Show on Wednesday, Jan. 8 only.
    • Does not include access to Conference sessions (1/8-10), meals, Great Beer State reception dinner and/or Sensory Evaluation.

CONFERENCE SCHEDULE:
Subject to change.
 

Wednesday, January 14

8:00AM — Check-in Opens (Kalamazoo Radisson Lower Level)

Sessions Specific for Start-Up Breweries & Emerging Professionals

9-9:45AM

  • TBA
  • TBA

10-10:45AM 

  • TBA
  • TBA

11-11:45AM

  • TBA
  • TBA

11-11:45AM — MBAA Meeting

12-1:15PM  — Sensory Evaluation – Dr. Nicole Shriner, MSU (Great Lakes I-V, Lower Level)

1-6PM — Allied Member Trade Show (Kalamazoo Room, Lower Level)

3-4PM — Chinook Cup Judging (The Flats, Lower Level)

7PM — Featured Social Activities, Hospitality Suites Open

Thursday, January 15

9-10:30AM — Michigan Brewers Guild Annual Meeting (Arcadia Ballroom)

9-10:30AM — Hop Growers of Michigan Annual Meeting (Location TBA)

11AM-12PM — Keynote Speaker: ____________________________ (Arcadia Ballroom)

12-1PM — Buffet Lunch (Lower Level)

1:15-2:15PM — Breakout Sessions

  • BREWING: TBA
     
  • BUSINESS: TBA
     
  • AGRICULTURE: TBA

2:30-3:30PM — Breakout Sessions

  • BREWING: TBA
     
  • BUSINESS: TBA
     
  • AGRICULTURE: TBA

3:45-4:45PM — Breakout Sessions

  • BREWING: TBA
     
  • BUSINESS: TBA
     
  • AGRICULTURE: TBA

5-6PM — Breakout Sessions

  • BREWING: TBA
     
  • BUSINESS: TBA
     
  • AGRICULTURE: TBA

6:30-7:30PM — Happy Hour & Awards Ceremony Sponsored by Briess Malt & Ingredients Co.

7:30-10PM — Great Beer State Dinner Sponsored by Argent Tape & Label

Friday, January 16

8:30AM — Bloody Mary Bar Sponsored by Sandy Ridge Farms

9-10AM — General Session: TBA (Kalamazoo Room, Lower Level)

10:15-11:15AM — Breakout Sessions

  • BREWING: TBA
     
  • BUSINESS: TBA

11:30AM-12:30PM — Breakout Session

  • BREWING: TBA
     
  • BUSINESS: TBA

HOTEL RESERVATIONS:

THE CONFERENCE HOTEL ROOM BLOCK RATE DEADLINE IS __________________________.

A limited number of rooms are available at the Kalamazoo Radisson starting at $174 per night, + fees & taxes. You must call the hotel directly at 269-343-3333 and reference Michigan Brewers Guild 2025.

Self parking is $12 per night in the garage attached to the hotel (standard rates apply for valet parking). 

TRADE SHOW EXHIBITORS:

Registration opens October 1 for current MBG Allied Members. If you are not currently a MBG Allied Member, but are interested in joining to participate in the Trade Show, you can find investment levels and contact information here: https://allied.mibeer.com/alliedmembers

Exhibitor rates are as follows:

  • MBG Member (w/o power): $525
  • MBG Member (w/ power): $605
  • Non-Member (w/o power): $775
  • Non-Member (w/ power): $855

SPONSORSHIPS:

For details on sponsorships, or for general Conference & Trade Show questions, contact Dianna Stampfler, MBG Publicist at Media@MichiganBrewersGuild.org.

Tickets

Presale (Enthusiast Members Only):

General Public Sales Start:

Purchase Tickets Here
Download the Program Download the Program

Download Here


Download the Festival Posters


Apply to Book Your Band

Register your band to be considered for a musical spot at one of our upcoming festivals.

Register Today

Learn the MI Beer Fight Song

Please wait while we process this update.