
The Virtual Winter Conference
Tuesday, January 12 through Thursday, January 14, 2021 (3-7pm)
Allied Member Virtual Trade Show
Wednesday, January 13 and Thursday, January 14, 2021 (Noon-2pm)
Brewing industry experts from around the world brought together virtually to educate across diverse topics for brewers, brewery owners and specialists in hop and malt production.
A long-standing collaboration between the Michigan Brewers Guild and the Master Brewers Association of the Americas (MBAA) – District Michigan now also welcomes Michigan State University Extension's Great Lakes Hop & Barley Conference for an enhanced educational event.
Join us for three afternoons of informative sessions — focused on agriculture, business and technical aspects — along with two Virtual Trade Show sessions geared toward the brewing industry.
This year's schedule (subject to slight editing)
TUESDAY, JANUARY 12
3:00pm – 3:55pm
KEYNOTE: Garrett Oliver - Michael Jackson Foundation, Brooklyn Brewery
4:00pm-4:55pm
Managing the Design & Buildout of your Dream Brewery: Vinnie Cilurzo, Russian River Brewing Company
5:00pm-5:55pm
Seltzer Production From 0 to 60 - Methods and Learnings: Jared Jankowski, Octopi Brewing
6:00pm-6:55pm
Building a Sensory Program from the Ground Up: Lindsay Barr, DraughtLab Sensory Software
WEDNESDAY, JANUARY 13
3:00pm – 3:55pm
Beer Distribution in American – How We Got Here and Where We’re Going: Marc Sorini, Brewers Association
4:00pm-4:55pm
Writing it Down - S.O.P.s: Jamie Floyd, Ninkasi Brewing
5:00pm-5:55pm
Genotype x Environment: - Exploration into the impact of barley variety and growing location on malt and beer flavor: Campbell Morrissy & Margaret Halstead, Oregon State University – Barleyworld
6:00pm-6:55pm
The Case for Craft Malt: Jesse Bussard, North American Craft Maltster Guild
THURSDAY, JANUARY 14
3:00pm-3:55pm
Shop Talk with the Conference Committee: Scott Graham, Michigan Brewers Guild
4:00pm-4:55pm
The Relevance of Hop Terroir for Brewers: Ann Van Holle, De Proefbrouwerj
5:00pm-5:55pm
Hop Terroir, Cannabis, and Alice in Wonderland - The Potential for Analytics to Improve Beer Flavor and Aroma: Alex Adams, Cambium Analytica
6:00pm-6:55pm
KEYNOTE: Anarchism, Brewing and Collaboration - The A, B, C's of Post Covid Leadership: Ari Weinzweig, Zingerman’s Community of Businesses
Exhibitor registration is now open for current Allied Members. Trade Show Coordinator Dianna Stampfler: Media@MichiganBrewersGuild.org.
If you are a business offering goods or services to the brewing industry and are interested in joining in order to participate in our Virtual Trade Show, please see our Allied Membership page or contact our Membership Coordinator at 844-642-3370 or membership@mibeermail.com.