False False

Attend a Beer Festival


If you were unable to attend the Virtual Conference & Trade Show earlier this month, the content remains available to you through April 1. We encourage you to register (for free) to visit the 50+ Trade Show exhibitor pages to review details about goods and services available to members. The session videos from the keynote speakers and other presenters and panelists also remain online and accessible at the week-of registration rate. If you registered previously, the "magic link" you received will allow you to continue to access the videos and Trade Show exhibitor pages through April 1 as well. If you have questions, please contact MBG Publicist Dianna Stampfler at Media@MichiganBrewersGuild.org.


Brewing industry experts from around the world brought together virtually to educate across diverse topics for brewers, brewery owners and specialists in hop and malt production.

A long-standing collaboration between the Michigan Brewers Guild and the Master Brewers Association of the Americas (MBAA) – District Michigan now also welcomes Michigan State University Extension's Great Lakes Hop & Barley Conference for an enhanced educational event.

Join us for three afternoons of informative sessions — focused on agriculture, business and technical aspects — along with two Virtual Trade Show sessions geared toward the brewing industry.

This year's schedule (subject to slight editing)


3:00pm – 3:55pm

KEYNOTE: Garrett Oliver - Michael Jackson Foundation, Brooklyn Brewery


Managing the Design & Buildout of your Dream Brewery: Vinnie Cilurzo, Russian River Brewing Company


Seltzer Production From 0 to 60 - Methods and Learnings: Jared Jankowski, Octopi Brewing


Building a Sensory Program from the Ground Up: Lindsay Barr, DraughtLab Sensory Software


3:00pm – 3:55pm

Beer Distribution in American – How We Got Here and Where We’re Going: Marc Sorini, Brewers Association


Writing it Down - S.O.P.s: Jamie Floyd, Ninkasi Brewing


Genotype x Environment:  - Exploration into the impact of barley variety and growing location on malt and beer flavor: Campbell Morrissy & Margaret Halstead, Oregon State University – Barleyworld


The Case for Craft Malt: Jesse Bussard, North American Craft Maltster Guild



Shop Talk with the Conference Committee: Scott Graham, Michigan Brewers Guild


The Relevance of Hop Terroir for Brewers: Ann Van Holle, De Proefbrouwerj


Hop Terroir, Cannabis, and Alice in Wonderland - The Potential for Analytics to Improve Beer Flavor and Aroma: Alex Adams, Cambium Analytica


KEYNOTE: Anarchism, Brewing and Collaboration - The A, B, C's of Post Covid Leadership: Ari Weinzweig, Zingerman’s Community of Businesses


Exhibitor registration is now open for current Allied Members. Trade Show Coordinator Dianna Stampfler: Media@MichiganBrewersGuild.org.

If you are a business offering goods or services to the brewing industry and are interested in joining in order to participate in our Virtual Trade Show, please see our Allied Membership page or contact our Membership Coordinator at 844-642-3370 or membership@mibeermail.com.



Presale (Members Only):

Sale Starts:

Purchase Tickets Here
Download the Program Download the Program

Download Here

Download the Festival Posters

Apply to Book Your Band

Register your band to be considered for a musical spot at one of our upcoming festivals.

Register Today

Learn the MI Beer Fight Song

Please wait while we process this update.