Booze news you can use; bottoms up
The Michigan Brewers Association has come to the rescue of beer drinkers plagued by questions about their favorite beverage, such as “What's the difference between lager and ale?” and “Where can I get some right now?”
The East Lansing-based trade and lobby group is issuing 100,000 copies of “Michigan. The Great Beer State” — a marketing guide to the state's beer industry aimed at “novice and serious beer drinkers alike,” the association says.
Inside, beer aficionados will find:
- A locator map for 53 locations in Michigan that brew beer, and six pages devoted to a brewery listing and nearby amenities.
- A guide to support an increase in requests for food and beer pairings.
- A guide to the purchase, care and enjoyment of “hand-crafted beer.”
- A list of brewing ingredients and styles.
Naturally, there's information about joining the guild as an “enthusiast member” and how to buy merchandise. The guides are available at member breweries and state welcome centers.
There are 17 beer brewers in metro Detroit listed on the association's online application at michiganbrewersguild.org.